About Our Founder and President

Frank P. Licato began his career as an independent insurance agent in August 1962. He has worked tirelessly encouraging and helping others both in his field and in his community. Frank's long time home of South Plainfield, NJ has benefited from his involvement and philanthropy.

In 1965 he founded the South Plainfield Community Pool and served as its President for many years. He instituted Red Cross swimming lessons and free swims for Special Ed children. Other organizations include the South Plainfield Planning Board and the Jaycees where he was awarded Outstanding First Year Jaycee in 1967, Distinguished Service Award and Outstanding Young Man of The Year. Frank served as General Chairman for fundraising for the United Way of South Plainfield, and as a member of the ELKS, he helped raise money to transport children for the Mountainside Crippled Children's Organization.

In 1967, he became a member of the South Plainfield Board of Education and went on to become its President. In 1970, he founded the Plainfield chapter of UNICO and was its first President. During his tenure, the group funded High Hopes, a school for the enrichment of blind, autistic and brain injured people. Through UNICO, Frank chaired a national program to continue funding High Hopes.

Frank's endeavors have touched many and have brought joy to many less fortunate. He has spearheaded so many projects, yet he prefers to remain in the background. One look at his service and commitment to his community and to his fellow man, and it is easy to understand why SERVICE is his number one priority in his business.


Copyright © 2009 Frank P. Licato Insurance Agency All rights reserved | 2325 Plainfield Avenue | South Plainfield, NJ 07080
Phone: 908-757-5500 Fax: 908-757-4215 | An MJMI Site.
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Frank P. Licato Insurance Agency in South Plainfield, NJ -- Licato Insurance Agency is a leading insurance brokerage firm in New Jersey, based in South Plainfield NJ, near Newark NJ and New York City, serving NJ, NY, CT, PA and the entire USA. We at Licato Insurance help clients manage their risks in property and casualty, employee benefits, professional liability, and other areas of specialized exposure. In addition, Frank P. Licato Insurance Agency offers a full range of personal and corporate financial products and services. We understand our clients’ businesses, employees and risks, as well as the insurance and financial markets, so we can find them the carriers and coverages that best fit their needs.
Among NJ Insurance Companies: Here Before You Need Us
Frank P. Licato founded the Insurance Agency on November 2, 1957 in Maplewood, NJ. The agency was a part-time venture until 1960 when it merged with the Ham Agency in Summit, NJ. This relationship was severed July 31, 1962. On August 13, 1962, the agency moved to Holmdel, NJ and moved in 1963 to South Plainfield, NJ. In 1980, Frank's son Jeff Licato joined the agency. Over the next several years, other insurance agencies had merged into the Frank P. Licato Agency.

The main focus of the Frank P. Licato Insurance Agency is SERVICE...quality service!! We believe that service must be instantaneous. If it's not available when needed, it's of no value. If not performed well, it cannot be returned. Therefore, when a customer or potential customer comes in or calls on the phone, they will be helped by ALL employees of the Agency unless they ask for a specific person. Phone calls will be answered courteously at all times and handled personally by an employee who is not with a client. We know our customers have a choice and that they will decide whether the Licato Agency is superior or not. The biggest difference between the Licato Agency and the competition is the superior level of service we've been providing for over 50 years.

Frank P. Licato Insurance Agency is a full lines insurance agency offering personal lines, commercial lines, auto, life, health, and financial services. We are small business and personal insurance specialists working with contractors, building owners, general liability, business owner packages, group health and NJ worker's compensation.

Surrounding Areas:

NJ's Licato Insurance Agency serves all of New Jersey, New York, Pennsylvania and beyond. Our nearby communities include: Bound Brook, Dunellen, Scotch Plains, Fanwood, Berkeley Heights, Warren NJ, Watchung, Route 22, Middlesex, Clinton, Green Brook, Mountainside, Summit, Plainfield, North Plainfield, Piscataway, Bridgewater, Somerville, Newark, Morristown, New Brunswick, Route 287, Route 78, Edison.

Licato Insurance Agency is a leading insurance brokerage firm in New Jersey, based in South Plainfield NJ, near Newark NJ and New York City, serving NJ, NY, CT, PA and the entire USA. We at Licato Insurance help clients manage their risks in property and casualty, employee benefits, professional liability, and other areas of specialized exposure. In addition, Frank P. Licato Insurance Agency offers a full range of personal and corporate financial products and services. We understand our clients’ businesses, employees and risks, as well as the insurance and financial markets, so we can find them the carriers and coverages that best fit their needs.