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About Us

Founded In 1957

Frank P. Licato founded the Insurance Agency on November 2, 1957 in Maplewood, NJ. The agency was a part-time venture until 1960 when it merged with the Ham Agency in Summit, NJ. This relationship was severed July 31, 1962. On August 13, 1962, the agency moved to Holmdel, NJ and moved in 1963 to South Plainfield, NJ. In 1980, Frank’s son Jeff Licato joined the agency. Over the next several years, other insurance agencies had merged into the Frank P. Licato Agency.

Our Focus on Service

The main focus of the Frank P. Licato Insurance Agency is SERVICE…quality service!! We believe that service must be instantaneous. If it’s not available when needed, it’s of no value. If not performed well, it cannot be returned. Therefore, when a customer or potential customer comes in or calls on the phone, they will be helped by ALL employees of the Agency unless they ask for a specific person. Phone calls will be answered courteously at all times and handled personally by an employee who is not with a client. We know our customers have a choice and that they will decide whether the Licato Agency is superior or not. The biggest difference between the Licato Agency and the competition is the superior level of service we’ve been providing for over 50 years.

Lines of Insurance and Services

Frank P. Licato Insurance Agency is a full lines insurance agency offering:

  • Personal Insurance
  • Commercial
  • Auto
  • Life

We are small business and personal insurance specialists working with contractors, building owners, general liability, business owner packages, group health and NJ worker’s compensation

Staff Directory

J.R. Licato

908-757-5500 ext 101

Jeff Licato

908-757-5500 ext 102

Jaclyn Licato

908-757-5500 ext 103

Kristen Soos

 908-757-5500 ext 105

Sonny Lombardo

908-757-5500 ext 106

Jacqueline Smith

908-757-5500 ext 107